Pattern Recognition
A near future novel about the implications of branding, guerilla marketing and niche internet communties set two years before the novel came out.
This is the story of a person whose sensitivity to brands makes her ideal for marketing companies wanting to know if their strategies are likely to work or not.
She gets involved in an intrigue related to a community she participates in to do with snippets of film that appear in strange places on the net.
With complex and dangerous results.
This is probably Gibson’s most satisfying novel, if not his flashiest.
I’d really recommend it.